News Archive

We put together a quick list of our favorite summer marketing ideas to help you get ready for the hot sales season coming up. Here’s how to prepare for summer marketing.

Should your business have a mobile app? Today we dive in and explore some of the reasoning behind having—or not having—a mobile app for a small business.

The Indiana Repertory Theatre is ending its 2018 season with the popular farce about the theater, Noises Off. This is the first time the rep has tackled this play.

Mother’s Day is just around the corner on Sunday, May 13th. It’s the perfect opportunity to engage with consumers by celebrating a day for the mothers in their lives.

Vehicle branding is an exceptional form of advertising medium with few downsides. For just one single startup cost, your vehicle can expose a multitude of people to the business every single day.

Without strong content, a blog can quickly fall apart. If this sounds like you, you’ve come to the right place. Today we discuss seven post ideas for your business blog.

You may ask, “Earth Day and marketing?” How could those two possibly go together? Today we’re going to discuss how to embrace Earth Day in your marketing efforts.

A new ramen shop will be opening soon in Fountain Square, Indianapolis.

Transportation for America, a policy organization based in Washington, D.C., has chosen Indianapolis to join 21 other large cities to discuss practices in dealing with transportation issues, with special emphasis on curb space and the use of the right-of-way.

Drip email marketing, otherwise known as drip email campaigns, is the perfect way to automate the marketing and sales process, easily converting leads into customers.

No matter who you are or what you do, networking can help you and your business grow. Today we dive into the big benefits of joining a networking group.

As a marketing professional, you may have read an ebook or two before in your day. But the real question is: have you ever considered writing one?

While Twitter might be smaller than the social media giant Facebook, it’s definitely something worth attention. Today dive into why your business should have a Twitter.

The BMO Plaza in downtown Indianapolis, the sixth-tallest building in Indiana, has new owners.

Members of the Indianapolis City Council could soon find themselves considering a proposal that would ban smoking in parks leased, owned, or operated by the city. It is possible the proposed ban could be voted on by the entire council as soon as April.

How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.

An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line? Here’s how.

A mission statement can drive a business towards success through a strong business communication strategy. Today we discuss how to write an effective mission statement.

For the third year in a row, Teachers Treasures, a non-profit Indianapolis organization that gives school supplies free to teachers whose students are in need, held its Donut Dash.

How can you build and sustain a successful email marketing campaign for a small business? Here are the five tips to get started on a top email marketing campaign.

Whole Foods is to set up a new location in downtown Indianapolis, and the exact date has finally been revealed.

A website's optimization is integral to improving marketing efforts and growing the business. Here’s some key pointers for how to search engine optimize your content.

When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.

Infographics include information for consumers, but in a way that’s visually appealing, with short, impactful tidbits of content. But, how do marketers create infographics?

Both insourcing and outsourcing a business blog have their advantages in business, so today we’re going to take a deeper look and see which is the better fit.